A job completed for a new client yesterday. This is one of my - TopicsExpress

A job completed for a new client yesterday. This is one of my major bug bears - when a client pays top dollar for an advert in a glossy magazine and is told well provide the layout and design for free. It is so important for businesses to understand the value of their brand. The image which is portrayed in every marketing element which is put out into the public domain makes a statement about the business. This client approached me after they were really disappointed by the uncreative ordinary advert which was returned to them for approval after they spent a fortune on buying advertising space. So just to share with you a quick BEFORE and AFTER comparison, where a little bit of creativity, skill and thought can go a long way to making the money spent on advertising placement really worth your while.

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