A little clarity. And its unsettling. This powerful and - TopicsExpress



          

A little clarity. And its unsettling. This powerful and disturbing UK commercial about gun violence, Kill the Gun” was shot on the phantom camera, which captures 10,000 frames per second - an astounding amount compared to the standard 25 frames per second. The young London lad at the end of the video was extremely willing to take part, since a close relative of his had been a victim of gun crime -- this is an issue particularly close to his and his family’s hearts. The Managing Director at Englands Choice FM, Ivor Etienne, observed: “Choice FM take the issue of gun crime very seriously, thats why we launched the Peace on the streets campaign as gun violence effects some parts of the young urban community that we interact with in the UK. “The powerful message that the Kill the Gun advert makes is that it not glamorous to carry a gun, its not a toy or you can not be protected simply by carrying a gun. He concluded, “In the end gun violence destroys young lives and showing this advert during the summer months will hopefully put this message in the forefront of young minds when they are confronted by peer pressure or conflict situations.” Sure, some will see beauty in destruction. No, Brits are not coming for your guns. Yes the owls are responsible gun owners. Yes, some Americans think -wrongly, in our opinion - that open carry makes them safe. But if this doesnt make you think twice -- well then.
Posted on: Fri, 22 Aug 2014 01:20:00 +0000

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