A separate part of the Ad agencys promotion of their campaign on their website describes their Meerkat initiative in August 2014 : Last year on Christmas Day, the world met the cutest meerpup ever to land on a Meerkovo doorstep, baby Oleg. Since then, we’ve seen Oleg’s adoptive parents – Aleksandr Orlov and Sergei, his Head of IT – get to grips with the trials and tribulations of parenthood. But on August 9 2014, the family of meerkats embarked on a new journey to teach baby Oleg about his homeland, Africa! The campaign launch 40” opened showing Aleksandr, Sergei and Baby Oleg driving through the African plain in a leopard print 4×4, beginning an adventure that will see Aleksandr and Sergei struggling with their new surroundings, while Oleg has the time of his life. Animals to be encountered include the elusive ostrich and more common stripy pyjama horse, with the modern Orlov family’s biggest discovery, a community of tribal meerkats. The meerkats’ African exploration of the land of their ancestors will be played out over a series of ads over six months.
Posted on: Tue, 30 Dec 2014 22:33:18 +0000
Trending Topics
Recently Viewed Topics
© 2015