A study by Citibank says that Coppel has the best e-commerce - TopicsExpress



          

A study by Citibank says that Coppel has the best e-commerce experience in Mexico (with still much room for improvement) according to 8 factors evaluated: 1) home page design; 2) view in minature (for smart phones); 3) view of the individual products; 4) cross-selling; 5) consumer interaction; 6) purchasing process; 7) customer service; and 8) potential and capability for multi-channel integration. Citi calculates that e-commerce grew from 3% of retail sales in 2007 to 11% in 2013. eleconomista.mx/industrias/2015/01/20/coppel-tiene-mejor-plataforma-e-commerce-citi
Posted on: Wed, 21 Jan 2015 18:56:47 +0000

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