A study by Resolution Media, Kenshoo, and Hewlett-Packard states that "paid search not only fills gaps as organic listings drop off the first page, but is also the only viable option when organic results fall off the first page." Another notable finding from this study? "Paid-search ads alongside organic listings in position two through five receive two out of every three clicks from the search engine results page." mediapost/publications/article/210000/study-paid-search-boosts-invisible-organic-campai.html?edition=65083#ixzz2g0RLEtdV
Posted on: Thu, 26 Sep 2013 13:58:04 +0000
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