ABOUT MOVEMBER During November each year, Movember is responsible for the sprouting of millions of moustaches around the world. With their “Mo’s” men raise vital funds and awareness for prostate and testicular cancer and mental health. As an independent global charity, Movember’s vision is to have an everlasting impact on the face of men’s health. HOW IT WORKS Movember challenges men to grow a moustache for the 30-days of November, thereby changing their appearance and the face of men’s health. In October Mo Bros sign up at Movember, and on the 1st of Movember with a clean-shaven face start their Mo growing journey. Then for the entire month, these selfless and generous men known as Mo Bros, effectively become walking, talking billboards for 30 days. Through their growing efforts they raise awareness for the often ignored issues of men’s health, by prompting conversations wherever they go. Another crucial part of being a Mo Bro is to raise funds for men’s health. Men donate their face, and much like taking part in a run or a walk for charity, ask their family and friends to sponsor their efforts. Movember’s not just for men. The women of Movember are known as Mo Sistas. They play a vital role in the success of Movember by supporting and encouraging the men in their life to get involved. Mo Sistas also get involved by signing up at Movember, and participate by raising funds and awareness themselves. Essentially, Mo Sistas do everything that Mo Bros do, without a Mo. More about Mo Sistas HERE. At the end of the month, Mo Bros and Mo Sistas celebrate their Movember journey at one of the official GALA PARTÉS held around the world. THE MOVEMBER EFFECT Movember supports world class MEN’S HEALTH PROGRAMS that combat prostate and testicular cancer and mental health challenges. These programs, directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, staying mentally healthy, living with and beyond mental illness and research to achieve our vision of an everlasting impact on the face of men’s health. MOVEMBER - A GLOBAL MOVEMENT Since its humble beginnings in 2003 in Melbourne, Australia, Movember has grown to become a truly global movement inspiring more than 3 Million Mo Bros and Mo Sistas to participate across 21 countries worldwide In addition, Movember is aware of Mo Bros and Mo Sistas supporting the campaign and men’s health causes across the globe, from Moscow to Rio de Janeiro, and everywhere in between. In 2012, over 1.1 million Mo Bros and Mo Sistas around the world joined the movement, raising AUS $141.5 million. Movember’s cost focus and economies of scale have resulted in an Australian fundraising and administration cost to funds raised ratio of 6.5%. This is well below international fundraising standards, with best practice in the range of 15% - 20%.Exceeding best practice by such a significant amount reflects Movember’s goal of reaching the highest possible campaign outcome while carefully monitoring costs. Click HERE for our annual report (English only). "Taken from MOvember website 01/10/2013"
Posted on: Tue, 01 Oct 2013 05:06:55 +0000
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