ADVERTISER NEWS When Walgreen started its in-store clinics in 2004, it named them Take Care Clinics, but now the chain will rebrand them to be known as the Healthcare Clinic. The company says the change “allows us to leverage the strength of the Walgreens brand to help attract and introduce new patients to our retail clinic services.” July comp- store sales were up 6.3%, with pharmacy comps up 8.8% and front ends up 2.3%...... General Electric is breaking an aggressive new campaign “Reimagining Home,” as its director of advertising for appliances says “the lines have been blurred between living room and kitchen.” Advertising Age says the timing of the effort is good--the appliance industry is recovering after several years of declining revenue during the housing downturn. Industry leader Whirlpool recently reported a 75% gain in quarterly profits...... Good Times Restaurants announced its fourth consecutive month of double-digit same-store sales increases, up 17.9% in July. Its CEO added “we are early on in telling our brand story through the new television campaign and very early in our reimagining of older restaurants, which we believe bodes well for continued momentum”......Chevrolet is cutting the price of its Volt by about $5,000 to help it compete better with competitive electrified vehicles. In another move, GM will ramp up production of the Buick Encore; Automotive News says the company underestimated demand for the model, which launched in January......Wells Fargo has a relatively small credit card business, given its position as the fourth largest bank in the country. It debuted a Home Rebate card a few years back, with a 1% rebate that went directly into paying down principal of a Wells Fargo home loan--now the bank will expand that idea with cards that can pay down student and auto loans and other kinds of debt.
Posted on: Sun, 11 Aug 2013 15:53:35 +0000
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