AW Rostamani Group is leading a campaign to highlight the danger heat buildup represents for children left in parked cars. Called ‘Car Baked Cookies’, the campaign highlights the temperatures vehicles’ interiors can reach when parked in direct sunlight by cooking biscuits on the dashboard. With an astonishing 80° Celsius achievable in this confined, glass-sided and unventilated environment, the campaign message is simple: ‘If it’s hot enough to bake, it’s hot enough to cause death’. carbaked/ #CarBaked
Posted on: Wed, 31 Jul 2013 13:12:46 +0000
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