About Search Engine Optimization What is Search Engine Optimization? Search Engine Optimization (SEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Why Businesses need SEO? People can’t buy your products or services if they can’t find you. An SEO Workout helps you identify what’s relevant to customers, your industry and your business. An active SEO program helps you identify trends and what’s missing on your website and in your marketing plan. A proactive SEO strategist keeps your online competition “below the fold”. It’s your 24/7 sales force that promotes your brand across the digital sphere. What Effective SEO implementation delivers? Improve your ranking in search engines. Appear on more search engines. Increase the number of keywords that customers use to search and find you. Improve the relevancy of visitors who come to your site. Service Offering One stop capability: XPRO Solutions today has the distinction of being a one-stop shop, providing services across the entire business value chain from Business and IT Consulting through Implementation & Support services. Project Management Strong Project Management capabilities ensure that the development process is predictable and that surprises and cost/time over-runs are avoided or minimized. Credentials and our experience with Large & complex projects. XPRO Solutions has also worked in several multi-vendor scenarios where our success has major dependencies on the actions of other players and our Project management expertise has stood us in good stead in these situations. Our Basic SEO service package Define your business goals and expectations. Define and implement ways to measure conversions and show successes. Research your target market. Define your geographic market. Assess your online competitors and industry. Research and identify top search terms used by your target audience. Implement optimization throughout your site: in content, in the code, in links and navigation. Monitor how visitors use your site. Verify each month how your website ranks on the search pages of the top search engines. Use all this information to recommend additional ways to add value to visitor’s experience. Implement best practices based on changes in search engine algorithms.
Posted on: Mon, 25 Aug 2014 06:03:19 +0000
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