About that age startup/business VC conversation What might be surprising to the VC community, almost half of all new entrepreneurs are aged 45-64, starting businesses at rates significantly higher than people in their twenties. Entrepreneurs 20-34 years old account for just under 30% of new entrepreneurs, and those 35-44 years old just 22% of new entrepreneurs (Kauffman Foundation). And although most of this business activity by those 50+ is “small business America,” it reflects the continued high and productive level of activity of this generation. And while most of these companies may not represent an investment opportunity for VCs, they are a business and market opportunity for startups that are. But in all of the cases – Boomers and the 50+ overall, grandparents, and 50+ entrepreneurs – its only a business and investment opportunity if you know the dynamics and demand character of the market. #research #buildupvc
Posted on: Thu, 08 May 2014 17:32:16 +0000
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