“According to Lipsitz (1998, p. 3), “the power of whiteness depended not only on white hegemony over separate racialized groups, but also on manipulating racial outsiders to fight against one another, to compete with each other for white approval, and to seek the rewards and privileges of whiteness for themselves at the expense—literally—of other racialized populations”. Stereotypes among whites and non-whites spread from the inter-cultural arena to intra-cultural contexts. “Civilized White” and “Barbarous Black” (Russell 1996) ideologies became internalized in non-white cultures. Light and fair skin tone become the desired skin tone and was perceived as [a] “sign” of prestige within the non-white cultures on each of the world’s continents.” — Skin Lightening and Beauty in Four Asian Cultures Eric P. H. Li, York University, Canada Hyun Jeong Min, University of Utah, USA Russell W. Belk, York University, Canada Junko Kimura, Hosei University, Japan Shalini Bahl, University of Utah, USA
Posted on: Mon, 12 Jan 2015 19:41:54 +0000
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