According to a new scientific study, published in the January 15th issue of the journal Neuron, humans tend to follow the crowd because of an innate mechanism inside their brains, which triggers an alert signal when an individuals opinion diverges from thegeneral one. This signal could be the one that dictates the body to adjust its behavior, so as to feel included. The body thus gets rid of the danger alert and can resume normal operations. We often change our decisions and judgments to conform with normative group behavior. However, the neural mechanisms of social conformity remain unclear, says the lead author of the new research, Dr. Vasily Klucharev, who is a behavioral expert at the F.C. Donders Center for Cognitive Neuroimaging, in the Netherlands.
Posted on: Wed, 21 Jan 2015 08:59:05 +0000
Trending Topics
Recently Viewed Topics
© 2015