According to the research conducted by Roger W. Sperry, an American psycho-biologist who developed “The Left Brain – Right Brain Theory” in the late 1960s, the human way of thinking differs between the left and the right side of our brain (Idler, 2012). With the left part of our brain, we try to be objective, rational, logical, structural and verbal. We use this part of the brain for processing numbers, logical thinking, analyzing patterns and learning languages. On the contrary, the right part of our brain is responsible for subjective, intuitive, emotional, creative, and imaginative thinking. The right part of our brain focuses on visual arts, colors, lights, aesthetic elements, imagination, and appeal. “Infographics are appealing to people because of the way we are wired” quoted Jim Confalone, the cofounder, principal, creative director and production and design manager at ProPoint Graphics (Confalone, 2012). When humans process information, we generally use the left side of our brain for verbal and written material, while the right brain tackles the more visual works.
Posted on: Sat, 23 Aug 2014 11:48:48 +0000
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