Adidas has become the first college-logo brand to sign the Accord on Fire and Building Safety in Bangladesh. Adidas’s move occurred halfway through an International Week of Action to End Deathtraps, during which students at over 30 universities across the country held campus actions on the 6-month anniversary of the Rana Plaza building collapse to demand college-logo brands sign the Accord. Adidas’s announcement also comes just six months after the company agreed to pay $1.8 million in severance pay to garment workers at the PT Kizone factory in Indonesia, following the largest collegiate boycott of a top-three sportswear brand in history, with 17 colleges and universities ending their Adidas contracts during the “Badidas” campaign. Now that Adidas has signed the Accord, all eyes are on VF Corporation, Nike, Top of the World and other players in the collegiate apparel industry who have shirked responsibility. With over 100 brands and retailers signed on to the Accord, these brands are running out of excuses.
Posted on: Sat, 26 Oct 2013 07:45:16 +0000
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