After the team of Taarak Mehta Ka Ooltah Chashmah was invited by PM Narendra Modi to be part of his Swachh Bharat Abhiyan, SAB TV along with SK Robotics has decided to roll out an aggressive campaign through integrated content across all its shows in support of a clean and green India. We want our nation to be better and hygiene place to live, through this campaign we not only supporting the Swachh Bharat Mission but also showcasing our Robotic technology to world. Mohit Motani, Managing Director & Business head, SK Robotics, said in a statement. Through its planned innovative content integration of Swachh Bharat Abhiyan across all the popular shows, the light-hearted family entertainment channel will invite participation from its family-viewing audiences across the country. Further, the channel will leverage social media to engage its four-million-plus active fans with the cause. Modis campaign aims to create a clean India in the next five years and was launched Oct 2 with much fanfare all over the country.
Posted on: Sat, 11 Oct 2014 08:56:20 +0000
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