Amazon was originally named “Cadabra” and was at the website “Cadabra”. After sales rocketed up quite quickly, Bezos decided to rename the company to reflect the broadening scope of the business (not just books). He also wanted the new name to begin with an “A” so that it would show high up on website indexes that listed things alphabetically, which a lot of internet browsing sites did at the time, including Yahoo. Upon scanning through the dictionary, he saw “Amazon”, after the Amazon River, which in turn was named after the female Amazons in Greek mythology. He liked the correlation between Amazon being one of the biggest rivers in the world and hopefully someday the company Amazon being one of the biggest businesses in the world (mission accomplished). Another interesting tidbit in terms of their logo that you may not have noticed is that the smiley line underneath the letters is an arrow pointing from “a” to “z” implying amazon has everything, from “a” to “z”.
Posted on: Tue, 29 Oct 2013 03:27:45 +0000