Americans’ Reasons for Getting Massages Are Changing! Instead of seeking massage therapy solely for relaxation and pampering purposes, individuals clearly are turning to massage therapy to assist with medical conditions. As few as 34 percent of individuals believe massage therapy is only a form of pampering. In the previous 12 months, 17 percent of respondents received a massage at a spa compared to 19 percent in 2012. This decline, and the presence of chiropractor’s offices, health clubs and physician’s offices/medical clinics on the list of locations where people receive massage, indicates consumers identify massage as an important component of overall health and wellness. 56 percent of people have received a massage for one or more of the following reasons: soreness, stiffness or spasms, to relieve or manage stress, for prevention or to improve quality of life, injury recovery or rehabilitation, to keep fit or healthy/maintain wellness, or to control headaches or migraines. This compares to 50 percent of respondents in the 2011 study. 39 percent of respondents indicated that medical benefits would be their primary motivation for having a massage. A lower number of respondents said relaxation/stress reduction or pampering would be their motivation to receive a massage; 31 percent and 14 percent, respectively.
Posted on: Thu, 30 Jan 2014 13:41:41 +0000
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