An Unfortunate Brand Faux Pas – or Well-Considered Short Term Deviation? On a recent trip to Iceland to attend a conference sharing insights with 600 Executives on Branding and Shopping, I happened to run into my good friend Paco Underhill at the bottom of an Icelandic volcano (dormant thankfully). Only problem – he didn’t recognize me at first out of my Lindstrom brand color – all black! So are exceptions to the brand rule of never deviating from your corporate brand rules permitted? When the necessity arises – absolutely.
Posted on: Wed, 29 Oct 2014 17:17:17 +0000
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