An interesting way to derive mileage. Since New York City’s - TopicsExpress



          

An interesting way to derive mileage. Since New York City’s bike-share program Citi Bike launched on May 27, New York’s residents and visitors have already traveled over 3.3 million miles and made over 1.5 million trips on Citi Bikes. As of now, there are 330 docking stations in Manhattan and some parts of Brooklyn and about 6,000 bikes serving as useful, functional outdoor advertising for Citi, and the plan is to expand to 600 stations and 10,000 bikes. As Gray (Head of creative for North America marketing at Citi) explained, the bikes themselves are ad space, along with the bike home screens, and the ads at docking stations are tailored to fit the New York City neighborhoods they are in.
Posted on: Wed, 21 Aug 2013 12:10:32 +0000

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