And while Goya seems exotic, the company, is based in New Jersey. It was founded 77 years ago by Spaniards who had come to New York through Puerto Rico. It’s hired enough natives to develop a flavor profile that’s decently close to the real thing and has marketed itself as an Hispanic-owned company. Now, it’s the largest Hispanic-owned food company in the United States, with $1.3 billion in sales last year (still a long way behind market giants like General Mills, which brought in $16.7 billion in 2012).
Posted on: Mon, 26 Aug 2013 02:08:56 +0000
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