Angel Foods is my dream cake business. I remember when I first thought about starting a home cake business and the sleepless night thinking about the flavour combinations and the style of cupcakes I wanted. The excitement to just GET STARTED was overwhelming. And I couldn’t wait to get to my first market! I was single, 30 yo, unemployed, and living at my parents. (I’m not kidding.) I suppose it was a bit of a low point in my life, but in all honesty, it was just where I was in my life. I had just moved back home from living in England for a year. I ended up in England after finishing a long term relationship and only wanted to be on the other side of the planet. Being in England was …. Well, amazing and hard. I was alone, completely alone. In a country with no friends or family. I got a job as a Carer for people with disabilities with an Agency and worked in the office as a Admin Assistant when I wasn’t doing the care work. It was hard work. From being ‘on call’ to go into care work, being the office shit kicker and listening to the big bosses decisions on how the work wasn’t that hard, when they hadn’t done a day’s support work in their life. I had been in the industry for years and grew up with a brother with a disability. To be honest, it felt like bull s**t. I was over worked, under paid and definitely not appreciated. And I was sick of people telling me what to do. So, when I decided to leave and go home I decided I did not want to work for someone else. For as long as possible! Making other people money seemed pointless and a waste of time. When I moved back to Australia, my car and ‘stuff’ had all been into my parents, after leaving the boyfriend, so I naturally fly to where my stuff was. But what next? I had a bit of money saved and decided to finish Certificate IV in Disability Work while I bummed around for as long as possible. When funds started running out, I had to get more realistic. One day, I was sitting with my sister, and discussed what to do next… and all I could come up with = cupcakes. I got a $1000 loan from my Gran for a Food License, Insurance and packaging. I started testing recipes and as soon as I had the Food License I was at the very next markets! From there it was a whirl wind of markets, facebook, cyclone season, testing recipes, new flavours, taking wholesale orders for cafes and restaurants, expos, festivals, giving out business cards and taking custom cake orders for birthday cakes. At 5 months into business, it was in all honesty, bat-crap-crazy. I was working 70 hour weeks, with 12 wholesale orders, 2-3 markets a week and couldn’t keep up. I had actually started dreaming of a Cake Biz Knight to come save me from all these orders. But they didn’t stop. They just kept coming. All I could keep thinking was, what am I going to do?!? The wholesale orders had gotten out of control. Any shop I went past I would walk in with a price list and business card. Even though I had (more) than enough orders, I just couldn’t stop myself. There was always more potential and possibility to sell more cakes! It’s kinda an addiction. The orders now extended 50 km north, 30 km east and 130 km south. It was a 200km radius and I couldn’t keep up. Something had to give. There were cake orders + money to be made and I didn’t want to say no. I wanted to give (the cake orders and work) to someone else. And one day, I had the idea … what if I franchised? The ‘home cake business model’? What if I could actually give the orders to someone else and they make the money? That would rock! The more I thought about it, the more it made sense. I researched it, spoke to a solicitor, shared on Facebook about the Franchise Opportunity and sold the first franchise at 9 months into business... Part 2 {coming soon} - on how I started Franchising, how I wrote my first eBook and sold that on my website and how much I spent in business. >>> LAST CHANCE TO REGISTER clika.pe/l/3138/4613/
Posted on: Mon, 29 Dec 2014 03:05:39 +0000
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