Another great day in New Orleans at NADA 2014! In yesterday's - TopicsExpress

Another great day in New Orleans at NADA 2014! In yesterday's recap we focused on the massive growth of mobile customers and what your store should consider to offer a great customer experience on mobile devices. We learned there are more mobile devices than American citizens and approximately 33% of your website traffic is coming from a mobile device. Mobile traffic will continue to increase and likely surpass desktop traffic by 2016. It's critical to invest in your mobile strategy and list your inventory, parts and services. Prospecting customers should have a seamless digital experience on all mobile devices while interacting with your website. It's crucial for dealers to understand how mobile devices are changing the way customers are shopping for cars. On day two, we continued our search for the latest trends currently affecting dealerships in today's market. Along with mobile, another theme organically c...