Another reason not to believe what you see on Tripadvisor------For years, hoteliers have griped that anonymous reviews on TripAdvisor could not be trusted because they could easily be distorted and manipulated by competitors. Last week, one of their own got caught red-handed doing just that. Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias. The incident marked what is believed to be the first time a senior executive with a major hotel company has been caught writing fake reviews. It highlighted not just the question of how legitimate user reviews are but the significant and growing impact such reviews have on hotel bookings.
Posted on: Sat, 22 Jun 2013 14:40:58 +0000
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