Antioxidant Differences Regular coffee vs. SoZo® Select Coffee Coffee is known to have some antioxidant properties. The antioxidant capacity will vary depending on the quality of the bean, the region from where it’s harvested, and the timing of the harvest. In the case of SoZo® Select, we have added an extract that comes from the coffee fruit itself, which no other coffee company offers. This coffee fruit extract is known as CoffeeBerry®, and it provides an abundance of polyphenols and phenolic acid that cannot be matched by any other plant. Antioxidants are measured by their ORAC (Oxygen Radical Absorbance Capacity) score—the higher the score, the more powerful the antioxidant. Oxygen Radical Absorbance Capacity (ORAC) was developed at Tuffs University and is widely accepted as a method to measure the level of antioxidant protection of a product, as well as, the duration of that protection. ORAC measures the degree to which a product inhibits the action of oxidative agents. The ORAC Assay integrates the strength and the duration of antioxidant protection for a product into a single numerical value. What sets SoZo® Select Coffee apart from other coffees is the CoffeeBerry®. We have the exclusive rights in our channel of distribution. It takes 625 grams of blueberries to equal the antioxidant value of one gram of CoffeeBerry® Forte Extract. CoffeeBerry® is infused into the blend of the finest Arabica coffee beans. Each cup of SoZo® Select Coffee delivers the equivalent antioxidant power of approximately one cup of fresh blueberries. The Hydroxyl ORAC score for SoZo® Select is 1737 per gram, which equates to approximately 20,800 units per tablespoon.
Posted on: Mon, 05 Aug 2013 02:41:18 +0000
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