Apple hiring fashion-focused store staff for Apple Watch launch If Apple opened a luxury section in its Apple stores, would the workers shapeless blue T-shirts be replaced by dressy black blazers with an Apple logo on the chest? The tech giant is hiring new fashion-focused staff for its brick and mortar stores, according to a report — and that could change the way the Apple store looks forever. After the announcement of the Apple Watch, some wondered whether the gold version of Apples new wearable, expected to be upwards of $5,000, would prompt the company to create special, security-enhanced sections of its stores with special employees tasked with handling the pricey devices. According to internal hiring documents discovered that could be the plan, as the sites report claims that the company is currently looking to hire retail workers with a fashion or luxury background. Apple has been positioning the Apple Watch as more of a piece of jewelry than just another smartwatch. So far, the device has landed the cover of Vogue China and Apples design chief Jony Ive traveled to Paris to give famed fashion designer Karl Lagerfeld a closer look at the gadget. Whether the device can truly capture the imagination of the high fashion crowd remains to be seen. Google made a valiant attempt with Google Glass, and failed. But hiring retail staff with fashion and luxury experience is definitely a step in the right direction. The latest reports point toward a spring 2015 release for the Apple Watch.
Posted on: Tue, 09 Dec 2014 09:23:23 +0000
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