Apples grown in the lush green valleys of the hill state for years have been struggling to make its mark in both domestic and international markets. The Himachal Pradesh government is now mulling various strategies to promote “Himachal” apple brands and fruit certification is one of them. This is for the first time that the government has planned to brand the apples grown in the state. The state horticulture department has come up with a novel idea to certify apple on different parameters. The apples will now be certified in accordance with its nutritive values, freshness and quality. “There is need to re-invent the fruit industry in the state,” said principal secretary, horticulture, Tarun Shridhar.
Posted on: Wed, 12 Jun 2013 04:50:59 +0000
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