Are you Ignoring 35% of your audience? What media companies are realizing is that blended content is very appealing to Hispanic households, which is why youre seeing a trend of mainstream-sounding stations that are presented in both English and Spanish. What all understand is that the Hispanic culture is such a major part of media consumption that it cannot be ignored. That doesnt mean your radio station needs to be Spanish-language. But you may need to learn to present content that appeals specifically to Hispanic listeners -- or risk losing 30 percent or more of your potential audience. And there are cultural issues that can turn off that potential audience if not handled properly. Today one in four Americans under 18 is Hispanic. BBC research predicts that the average U.S. Hispanic family will have four or more children, and there will be an explosion in Hispanic births in America the next few years. By 2060, Hispanics will account for one in three people in the U.S., double their proportion in the population today. radioink/Article.asp?id=2748691&spid=24698
Posted on: Wed, 22 Jan 2014 19:14:08 +0000
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