Are you chasing new customers at the expense of your current, loyal ones? Paul Dewick, UK Sales Manager of Boomerang Funding, will be sharing his experience of selling versus account management at The Recruitment Conference, as well as opening the floor for a lively debate on what works and what doesn’t in keeping the customer satisfied. It costs seven times more to win a new customer than to keep an existing one. So why are so many people relentlessly chasing new business in recruitment rather than doing more business with the ones they’ve got? Sure it’s fun to throw the big expensive lunch in order to woo a new contact. But in Paul’s view it can be more rewarding to sit down with a long standing customer, understand their challenges and ambitions - in more detail than you have before - and work out how you can help them to achieve their goals; building your own revenue in the process. With no lock-ins or contracts to hold their customers to them, Boomerang Funding know perhaps more than most about keeping customers happy through great service. Paul has nine years’ experience in the recruitment sector and has been instrumental in the creation of Boomerang Funding which provides risk-free, flexible and highly-competitive funding to help new and smaller, independent recruitment firms to fund the placement of contractors and temporary workers. They know the recruitment sector inside out and Paul offers a unique take on how to balance new business with client service. Got a view on this tricky topic? Bring it along and make your voice heard. If you wish to book tickets to the event you can do so via ukrecruiter.co.uk/recruitment-conference-2013/. You can follow Paul on Twitter and perhaps try to bag one of his discounted speaker tickets!
Posted on: Thu, 24 Oct 2013 12:31:43 +0000
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