As a Matter of Business It is not uncommon for me to hear business people proclaim that facebook is an ineffective marketing too and of course, I disagree. There are a number of things which those who promote items on face book do wrong. Lets talk about one. For starters, my own measurement of the frequency of promotions on FB has been woefully lacking. Many of the businesses which I monitor on FB will only post info about their product or service maybe once or twice a week, some times less. Posting information in such a sporadic manner will hardly work on any medium and facebook is so dynamic that it will most certainly not work. If you watch television or listen to the radio, have you ever noticed the frequency with which one company will advertise in a one hour period? I am sure you have noticed that each company runs several adverts in that hour. Armed with this knowledge, why then would you think that posting your information once or twice per week will work on FB? It will never work. So the solution then is that you need to post on FB very frequently. You need to post several times per day, on your timeline and with permission from the owners of other pages or groups. If you follow the above advice, you are on the road to making your FB posts effective.
Posted on: Tue, 09 Sep 2014 22:21:47 +0000
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