As a pharmaceutical company, we believe it is our responsibility to play an integral role in the prevention and treatment of the disease by pushing the boundaries of science to create life-changing medicines for patients. ASTRA ZENECA An outstanding example of Big Pharmas subtle but brilliantly executed PR strategy here. The deadly serious tone with a sprinkle of cheerleading Cmon guys, were all in it together! approach is the stuff of marketing magic. Note the deflection towards a cost to the economy study commissioned by Astra Zeneca (nowhere do they mention that they sold $6.25 billion of Crestor - a statin - in 2012), and an abundance of terminology its tough to disagree with - talk of financial burden stark figures human impact and coordinated campaigns all fly high before the word medicine is even mentioned. Of course, they eventually get to the punchline....
Posted on: Sat, 30 Aug 2014 17:00:09 +0000
Trending Topics
Recently Viewed Topics
© 2015