As app markets become crowded like the rest of the Internet, businesses need to focus on giving their users an added experience to help build loyalty and engagement but most importantly a way to communicate to their customers without them deleting it. Just as any business can churn out donuts, anyone can make an app. The challenge, however, is to stand out, grab attention and relentlessly embrace your customers. I hear all the time, “I need an App for my local business.” I don’t deny the importance of an app, but first things first. Do you have all your main digital assets an components in place? Few fully leverage their main digital assets as a primary customer connection. Jumping right into an app will not implement growth in your business. Here is a great article from Loni Stark at Adobe on “3 Keys For Brands To Sustain The Mobile App Strategy” luxurydaily/3-keys-for-brands-to-sustain-the-mobile-app-strategy/
Posted on: Mon, 27 Oct 2014 10:39:55 +0000
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