As for this: Has ZERO adverse side effects…The Highly Potent Formula found in every bottle consists of the “Very Highest Grade Ingredients” you can buy! (and are not available retail) First of all, REALLY??? “ZERO adverse side effects”? And which study are they quoting that proved that? Always look for evidence-based solutions. Also, “Very Highest Grade Ingredients” means what exactly? They allude to “herbs and vitamins” but WHAT herbs and vitamins? The truth is, by hiding behind their “proprietary blend” claim, they’re able to avoid revealing what’s in their product–which means YOU HAVE NO IDEA WHAT’S IN THIS STUFF. And as much as I love my dogs and as eager as I would be to reverse the damage done by DM if my dog had it, I would never give my dog a product that doesn’t disclose its ingredients. I don’t believe in experimenting on my animals, no matter how dire their health condition. So here’s another thing, I used to be a copywriter so I understand what this website copy is doing and why it’s doing it. This pitch was very cleverly crafted; please allow me to show you a couple of the tricks they used. This section was written to play on the hopes and dreams that everyone with a DM dog has of seeing their beloved pets “whole” again: Imagine what a wonderful turn of events this could be for you and your dog. Picture yourself strolling around the neighborhood or park again with your dog. Ask yourself how many times have you wished you could experience the sheer joy of seeing your best friend chase a ball, stick, or Frisbee again? Now, I’m not going to make you any promises here, but what I can tell you is…There is a very good chance that your dog will be able to do all of this once again! And this is an old “black hat” direct mail trick: make an offer that promises success in the short-term but always add a long-term caveat. The idea is to get people to purchase the product and to keep them purchasing the product over and over again with the hope that it’ll work. It’s a way to create a consistent revenue stream out of each buyer. Visible progress in as little as 14 days…*Please note, (60+) day programs are always recommended for long term success. It’s no surprise they brag that: over 80% of our monthly orders continue to come from existing customers Of course they do! They’re making you think that repeat orders indicate a successful product, but repeat orders probably just indicate that people are adhering to their “60+ day” program recommendation. I could go on, pointing out how they get your attention, make the connection with you, and then hook you to buy. This copy was clearly written by a professional. And I could point out several other ways that they’re trying to manipulate you into buying. But read it over again with a critical eye: they’ve used misinformation, suggesting issues related to MS and arthritis, and confused and associated that misinformation with the effects of DM. They’ve used old copywriting direct mail tricks to get you to buy—and keep buying—their product. They’ve used every trick in the book to hook you and make sure you stay hooked for as long as possible. Maybe this product helps the arthritis that some elderly DM dogs have and people are confusing the temporary improvement in the arthritis symptoms with the DM symptoms, but THIS PRODUCT DOES NOT HELP DEGENERATIVE MYELOPATHY. And as I mentioned earlier, if you don’t know what’s in something, it’s unwise to “just try it.” Like you, I wish there was a magic pill that would cure DM, just as I wish there was a magic pill that would cure cancer. I have a dog with T-cell lymphoma and I would give anything to cure her of that. But we have to be rational about the things we’re willing to try in the effort to save our pets—not only for our pets’ health and well-being, but also as a defense against unscrupulous marketers who willingly take advantage of our sadness and hope.
Posted on: Mon, 30 Sep 2013 20:33:55 +0000
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