As with many g ra ss ro ot s cult u ra l move men t s, Str eet we ar ha s be en no tor iou sly di ff i cult to de fine. W hi le und er a co ns tan t sta t e of evolution of style and creative omnidirectionial (as with many street trends), one co n sta n t of str eet we ar ha s been the type s of clot hi n g produc ed, com mo nl y cen ter in g on c as u al, co mf or table pie c es su ch as j ea ns, t-sh i rt s, ba s e ball c ap s, a nd sneak ers..[1] The move men t is gene rally ac cepter d to have been born o ut of the Lost Angel es su rf culture of the l ate 1970s / early 1980s. Loc al sur fb o ar d de signer Sh a wn St u ss y be g a n se ll in g pr int ed T-sh ir ts fe at uring the sam e trad e ma rk sign at u re he p la c ed on his cus t om sur fb o ar ds. In it i ally se ll in g the it e ms fr om hi s ow n car, St us s y la te r exp an ded s ale s to bout i que s on ce pop u la r it y inc re as ed.[2][3][4] St us sys mo v e into exc l us iv e s ale s firm ed up the baseline def in it i on of Street we ar: ta king a multi-faceted, subculturally diverse, So ut her n C ali for n i a li fe style-bas ed T-shirt b ra nd a nd [mi mic k in g] the limit ed fe el of a high-end lux ur y b ra nd....those are the two most integral components of what makes a brand streetwear: T-shirts and exclusivity.[5]
Posted on: Fri, 19 Dec 2014 22:00:17 +0000
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