Ashmeet Kapoor set up I Say Organic, an entrepreneurial venture - TopicsExpress



          

Ashmeet Kapoor set up I Say Organic, an entrepreneurial venture that supports organic farming, with an investment of Rs.65 lakh and chose Deoria as his site for a two-month-long experiment in farming. Its success spurred him to tie up with 50 farmers across Haryana and Himachal Pradesh to source organically grown fruits and vegetables and home deliver them in pockets of Delhi and Gurgaon. The farmers are even paid a premium of 25 per cent over the local market rate. "This model works both ways; the farmers are assured a market without middlemen, and customers get easy access to organic foods that are usually restricted to the upper classes," says Kapoor. indiatoday.intoday.in/story/diehard-romantics-who-believe-an-india-shining-can-still-be-a-reality/1/209401.html
Posted on: Tue, 06 Aug 2013 11:30:45 +0000

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