At Amplify Media we get to meet with all kinds of interesting people. Most are business owners, and many have been in business for quite a long time. While many of the people we meet with have done their homework and are quite savvy on the ways that a website can help their business, that’s not always the case. Sometimes we hear questions, and objections, that we didn’t anticipate going into the meeting. Most of these questions and objections are perfectly reasonable, but sometimes they do send us for a bit of a loop. Here are some of the most common, and least constructive things we here from people who are wary of doing business on the web: 1. If people want to contact us, they’ll pick up a phonebook and find our number. If they want to buy our products, they’ll come in and shop. We don’t need a website. There’s nothing being said here that isn’t completely true, so long as your business is operating solely within the confines of the 1980s. It can be hard to tell someone that they don’t understand how today’s customer operates without making them feel woefully out of touch, but it’s a necessary risk with objections like this one. Customers rarely call businesses anymore, and half of us haven’t seen a phone book in years. If questions about your products and services can’t be answered with a quick look around your company website, much of your prospective customer base will move on. If your competitor has a website that can answer these questions, it’s time to either invest in a business website or a Going Out of Business sale sign. 2. If we connect to our customers through social media, they might write terrible things about us online. Yes, they might. Fortunately they’ll be writing it somewhere where you can see and respond to their criticism. Currently those same angry customers are likely still writing negative comments about your business online, you just can’t see them and respond. A customer who complains to the world at large is a lost customer forever. A customer that complains in a space where you can respond in an attempt to win them back is a customer who, when won back successfully, will likely be so impressed they’ll not only come back but they’ll remain a loyal customer over the long term. 3. Our website’s the last item on our priority list. If there’s any money left in the budget when everything else is done, then we’ll see about a website. It’s an interesting approach, but imagine if you replaced the word ‘website’ with the word ‘storefront’. Nobody would say the physical façade of a business is unimportant, so why would anyone say it about a website? Like it or not, today’s consumer is much more likely to first encounter your business than by stopping by in person. Customers armed with smart phones like to research businesses first, to make sure stopping by won’t be a waste of their time. An attractive, functional website is going to entice this potential customer to stop by to check your business out in person. If your website looks like it was thrown together in five minutes by a first year web development student, your potential customer is going to think that you don’t care about the face your business presents to the world. Just as if you had a shabby, unkempt and unwelcoming storefront, this potential customer is going to keep on walking, a potential customer no more. At Amplify Media, we take your business seriously. That’s why we design beautiful, functional and inviting websites that present the right face for your business to the online world. We know what a website can do when done right, and we know what customers want when they look your business up online. We only build quality websites, because a quality website will help your business. And once you’re our client, anything that helps your business helps our business too.
Posted on: Mon, 19 Aug 2013 18:20:37 +0000
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