At G-squared Marketing we believe that brands have the power to change the world. For us brands are business living assets brought to life across all touch of life to create identification, differentiation and value, value for customers and also for shareholders. How do we help brands achieve this? We help our clients to put their brands at the heart of their businesses, creating and managing brand value. Strong brands drive improved business performance. They do this through their ability to: Influence customer choice, command premium for products and services, create passionate customer loyalty. At G-squared we look at brand value in both customer and financial terms measuring the contribution of the brand with business results. We assess the leaders of value creation: the brands financial performance, its influence on customer choice and the strength of the brand relative to competition. A stronger brand generates more loyal customers, reducing risk and increasing brand value. G-squared Marketing, Inspiring brands, Changing Markets.
Posted on: Wed, 31 Dec 2014 19:42:21 +0000
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