At somewhere to Antrim today: Building your personal brand: This workshop is aimed at anyone who would like to better understand building a personal brand, marketing and Intellectual Property. With increasing competition in the marketplace to get recognized, its important to understand how to build a brand foundation that stands out! Learning the basics about trademark and Intellectual property will arm you with knowledge you need to make marketing work for you. Whether youre an artist or a young entrepreneur, getting started early on your brand and marketing will set you up for success! In this workshop, you will have the opportunity to learn the basics of great brands, understand the history of brands, spend time thinking about and practicing your personal pitch, and resources to help you along the way. Athena Simpson has been working in marketing and events for over 15 years. She currently heads up marketing and communications at somewhereto_ which provides free space to young people aged 16 - 25 around the UK. She has worked with some of the top brands in the world on marketing campaigns and events including Guinness World Records, Microsoft, HP, BMW, Xbox, Ford, Diageo, MAC cosmetics, Sony Music, and more. Athenas career began in radio promotion and concert sponsorship in the USA, with which she toured the world running sponsorships on music festival tours for brands such as Samsung and Dodge cars. She later worked for Live Nation and touring music artists such as Linkin Park coordinating their tour and event production. She has lived in London for 4 years with a specialty in brand marketing, experiential event marketing and 360 marketing campaigns. Athena is passionate about food and food policy, dancing, art, music and travel! https://facebook/events/535704683202841/
Posted on: Wed, 23 Jul 2014 11:35:06 +0000
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