Atletico de Kolkata Logo Unveiled yesterday (Y) The Atlético de Kolkata logo symbolizes power, magnificence and fierceness of the Royal Bengal Tiger. The Tiger meets The Phoenix, a mythical creature that denotes perpetuity. The tigers stripes in the logo, indicates that this is a team that has earned its stripes -- thanks to the pedigree and legacy inherited, first from Kolkatas long-standing association with football, and second, from the expertise brought in by Atlético de Madrid. The five stars that form a circle in tandem with the Tigers wing-span represent the five owners of Atlético de Kolkata, namely Sanjiv Goenka, Sourav Ganguly, Harshavardhan Neotia, Utsav Parekh and Atlético de Madrid. While the use of a shield is keeping with classic football club identities, weve made ours streamlined; almost bullet-shaped, to remind our fans that were future-thinking, forward-moving and relevant to todays game. In terms of colours, weve kept to a palette that honours our home jersey with its red and white stripes. Reds energy, danger, strength, power, determination is tempered with a touch of blue- which brings in stability, trust, loyalty, wisdom, confidence, intelligence and faith. The yellow-gold, reserved for the winged-tiger and the five stars, reinforces the sense of royalty, majesty and illustriousness that is part and parcel of Atlético de Kolkatas identity.
Posted on: Tue, 08 Jul 2014 14:00:00 +0000
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