BEHIND THE SONG: Eye Of The Tiger (very long) This was the theme song to Rocky III, which was the biggest movie of 1982. Tony Scotti was the president of Survivors record label, and he played Sylvester Stallone some tracks from the previous Survivor album, Premonition. Stallone thought the sound, writing style and street appeal could fit in his new movie, so he called called Jim Peterik and Frankie Sullivan, who were Survivors primary songwriters, and left messages on their answering machines. When we spoke with Peterik, he said, Answering machines were still something of a novelty back then and to see that blinking light was a thrill. When I pressed the playback button I heard, Hey, yo, Jim, thats a nice message you got there. This is Sylvester Stallone. It was too thick to be really him, but it was him. Thats really the way he talks. The first two Rocky movies used a very popular orchestral theme written by Bill Conti. That song, Gonna Fly Now, was a #1 hit in 1977. Says Peterik: We didnt want to do anything like that. Stallone, in his first conversation to us, he made it real clear he wanted to distance himself from that first song. To him, it was great, but he wanted something to get to the youth market, the cutting edge. Looking back at age 53, its hilarious to think I was once part of the cutting edge. We attempted to steer clear of the Gonna Fly Now thing. Jim Peterik told us regarding the origin of this song: When we got the initial rough cut of the movie, the scene that Eye Of The Tiger appears in was cut to Another One Bites The Dust by Queen. Frankie and I are watching this, the punches are being thrown, and were going, Holy crap, this is working like a charm. We called Stallone and said, Why arent you using that? He goes, Well, we cant get the publishing rights to it. Frankie and I looked at each other and went, Man, this is going to be tough to beat. We had the spirit of, Weve got to try to top this. I started doing that now-famous dead string guitar riff and started slashing those chords to the punches we saw on the screen, and the whole song took shape in the next 3 days. In the movie, Rocky Balboa is shown resting on his laurels, living the good life, doing American Express commercials and photo-ops and slacking off his training regimen. In stark contrast were scenes of the ominous Mr. T, training hard, sweating, bleeding and pouring out every last ounce of effort to become the boxing champion of the world. After the death of Rockys trainer, played by Burgess Meredith, Rockys friend (and former rival) Apollo Creed, played by Carl Weathers, implores Rocky to get back The Eye Of The Tiger, meaning his edge and his hunger to be the champ. Jim Peterik explained in our interview how Survivor wrote the song: Frankie (Sullivan) came in with the lines, Back on the street, doin time, taking chances. I loved those lines immediately and suggested, Rising up, back on the street, did my time, took my chances to make it fit with the story line and to make the rhythm of the words fit the music I was hearing in my head. That was certainly the lyrical spark that got the song started. The next two hours flew by in a flash as we jammed, cassette recorder running nonstop to catch anything good we did for future reference, and at the end of the day, the music was about 80% complete and the lyric about 30%. Over the next few days, I worked hard on the lyrics, remembering pieces of movie dialogue like, Went the distance, referring to the central phrase of the first Rocky movie. According to Billboard, this was the #1 song of 1982. The iconic title of this song was not a sure thing. Jim Peterik told us: At first, we wondered if calling it Eye Of The Tiger was too obvious. The initial draft of the song, we started with Its the eye of the tiger, its the thrill of the fight, rising up to the spirit of our rival, and the last known survivor stalks his prey in the night, and it all comes down to survival. We were going to call the song Survival. In the rhyme scheme, you can tell we had set up rival to rhyme with survival. At the end of the day, we said, Are we nuts? That hook is so strong, and rival doesnt have to be a perfect rhyme with the word tiger. We made the right choice and went with Eye Of The Tiger. Peterik came up with the intro while driving his car one day. He was looking for a dramatic way to start the song, emphasizing the slashing punches being thrown in the fight sequences. It was reminiscent of an intro he and Sullivan had put together a few years earlier for the song Youngblood on Survivors first album. Sylvester Stallone loved this song. When he heard the demo, he told the group it was exactly what he was looking for, but requested a mix with louder drums and asked if they could write a fourth verse instead of repeating the first as they had done. The group did what Stallone suggested - they went about modifying the first verse and remixed the song. Suggestions from an actor are usually not what bands are looking for when creating a song, but Stallone knew what he was doing. Jim Peterik said, Stallone has a good ear for a hook. Just listen to his dialogues - he wrote those scripts. He came up with Eye Of The Tiger for that script and those hook phrases like Im going to knock you into tomorrow. All that stuff is Stallone, hes a genius with dialogue. Songs are nothing more than dialogue set to music as far as Im concerned. This was also used in Rocky IV, where Rocky takes on the Russian boxer Ivan Drago. Once again, Stallone asked Survivor to write the theme song. They came up with Burning Heart. This song has become very popular among people in physical therapy, marathon runners, weightlifters, and just about anyone facing a challenge. Says Peterik: People training for boxing matches, thats a natural, but in every sport, that song has crept into the motivational aspect of it. I never would have predicted it. It seems obvious now, but we just wrote a song for a movie. The fact that it was huge wasnt a big surprise at the time, but what surprises me is that its still around. Its still credible, its still not a joke, even though the Starbucks commercial kind of makes it a joke. I just know theres something in the water with that song. I remember the song came out and we were on the road with REO Speedwagon. The song was getting huge ovations and I thought, Oh, cool, but it wasnt until I went to a Pizza Hut restaurant in some god-forsaken town in America. I was sitting there all alone, eating pizza when the song comes on the jukebox. This little 5-year-old girl jumps up from her seat, hits the dance floor and starts screaming, Theyre playing my song!, theyre playing my song!, and starts dancing to the song. I go, Now I know we have something. The song has been used in numerous movies and TV shows. Early on the song was used sincerely to convey a similar sentiment to the movie - often in various wrestling events. As the years went by and the song became a pop culture touchstone, it was generally used more for parody to show a character comically striving. Family Guy, My Name Is Earl and The King of Queens all used the song in this manner, and in 2009 it was taken to a new level of absurdity in The Big Bang Theory, where it was used in a montage where scientists tried to solve a complex equation - every beat would cut to another shot of them staring at a chalkboard. In 1986, this was featured in a Gary Busey movie that was called Eye Of The Tiger. MTV was around for about a year when this was released. Over the next few years, it became standard practice for any popular song from a movie to use footage from the film in the video. These videos were great promotion for the movies, and often didnt show the performers at all (Footage from Footloose, Flashdance and Top Gun showed up on MTV in videos like Maniac and Danger Zone.) Peterik explains how this video came together: Initially, it was going to be footage of the band performing contrasted with footage of the movie. One member of the group objected to that because he wanted to feel that the group was a group on its own and not just tied to the movie, which was pretty valid motivation. I didnt agree with it. I thought, Hey, lets capitalize on this movie. The same person came up with a storyboard mimicking Stallones rise to fortune to a young band from Chicagos rise to fortune and notoriety. That became the video of a band woodshedding in a funky warehouse, then walking down the street in a funky part of town with determination on their face and eventually hitting the big stage and performing the song. Thats what came out. It was a popular video, but it was in the very early days of video. I look at it now and just cringe because it was so stiff and primitive. This won a Grammy for Best Rock Performance By A Duo Or Group. It was also nominated for an Oscar. Jim Peterik left the band in 1996 and forfeited the Survivor name to Frankie Sullivan. When the CBS TV show Survivor became a huge hit, they released a soundtrack to the show using the name Survivor. Sullivan sued, claiming CBS was creating confusion by using the Survivor name on an album. In 2004, this was used in a Starbucks commercial where Survivor follows around a young businessman named Glen and motivates him with a modified version of this song. When he asked him why he thought this song was so successful, Jim Peterik told us: I guess if you want to analyze it, it would be an unbelievable, powerful beat which is so simple and primal. Its the reason marching bands still make formations to it, its very simple. Its 2 and 4, thats it. Then you have the term Eye Of The Tiger and the tiger imagery. Its a great image, its a ferocious image. Then you have the very simple melody - the chorus is like 3 or 4 notes. I guess simplicity with a message people can relate to. Its all those things. Dave Bickler sang lead on this. When the group formed, he and Jim Peterik shared vocal duties (Peterik sang lead with The Ides Of March), but after a while the band decided they wanted one lead singer, which was the trend with bands like Journey. In 1984, Bickler left and was replaced by Jimi Jameson, who sang on their hits like High On You and The Search Is Over. As a teenager, Peterik formed The Ides Of March, who had a hit in 1970 with Vehicle. In addition to other Survivor hits like High On You and The Search Is Over, he wrote many songs for .38 Special. He continues to write songs and still plays with The Ides Of March. He is author of the book Songwriting For Dummies. In 1984, Weird Al Yankovic recorded a parody of this song called The Rye or the Kaiser (theme from Rocky XIII), which finds Rocky working at a deli in his old age, still punching slabs of meat from time to time. Yankovic was a bit prescient, as there ended up being 6 Rocky movies, although none of them featured Rocky working in a deli. The songs co-author Frankie Sullivan sued the American politician Newt Gingrich in 2012 for using the song at campaign events without permission. The suit claims that Gingrich had been using the song since 2009, but ramped it up during his 2012 run for the Republican nomination. Sullivan explained it wasnt for political reasons. Im sure many of you have heard the news about the request for Newt Gingrich to stop using Eye of the Tiger as his campaign song, he wrote on the bands Facebook page. It is not for political reasons, it is strictly an artist protecting their copyright. As long as a politician is speaking at a venue authorized to perform music, he can play whatever song he wants, but the suit made the case that Gingrich was appropriating the song and using it in videos as well.
Posted on: Sun, 02 Feb 2014 20:00:30 +0000
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