BMW During the 1950s BMW utilized a split sales strategy of - TopicsExpress

BMW During the 1950s BMW utilized a split sales strategy of selling top-of-the-market products (such as the ultra-expensive BMW 507) alongside economy class transport (see the Isetta microcar and BMW 700) while mostly ignoring the wide middle of the market. This approach was less than successful, and ultimately was abandoned in the early 1960s. The Munich company instead began to focus on the mainstream appeal, only with a bias towards luxury and sportiness that they had earlier developed. This shift was embodied by the “New Class” 2000CS coupe, which debuted in 1965 with a two-liter four-cylinder mill and a rather funny face.

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