Because Ive seen all their smiling faces on my feed, I know lots of you have kids. Please take the time to read about McDonalds targeting of children and their charity. Lets all help to Retire Ronald. from: Clowning Around with Charity Value of McDonald’s Giving • McDonald’s philanthropic giving is 33 percent lower than leading corporations. • The average American earning over $50,000 donates 4.7 percent of their discretionary income to charity, which is 14 times more than what McDonald’s gives. • McDonald’s spent almost 25 times as much on advertising as it did on charitable donations in 2011. ___________________ McDonald’s Giving to Ronald McDonald House Charities • Based on available information, in 2012, on average, McDonald’s donated about one- fifth of the revenues of Ronald McDonald House Charities, the corporation’s “charity of choice”—yet McDonald’s enjoys 100 percent of the branded benefit of this charity. • Local Ronald McDonald Houses use common disclaimers on their websites to explain how little McDonald’s contributes and to encourage community members to give. • Local Ronald McDonald Houses (as distinguished from the global Ronald McDonald House Charities entity) report receiving only about 10 percent of their revenue from McDonald’s, including from direct customer donations. • Ronald McDonald Houses report that the Ronald McDonald name causes many people to assume that McDonald’s provides 100 percent of the charity’s funds – and that this “common misperception” is “absolutely confusing.” • The Ronald McDonald Care Mobile “Tooth Truck” (a project of the Ronald McDonald House Charities of the Ozarks) is 50 percent funded by taxpayer Medicaid funds, with the other half coming from community donations. _________________ McDonald’s Marketing Disguised as Charity in Schools • At events called “McTeacher’s Night,” teachers serve as free labor for McDonald’s while parents buy fast food to raise money for schools. While generously boosting sales for McDonald’s, the return for schools can equal as little as $1 per student. • McDonald’s only donates about 15 to 20 percent of the proceeds from McTeacher’s nights, although the events are billed as fundraisers for schools. • McDonald’s persistent targeting of school children violates its own self-regulatory pledge to not advertise in schools. read the whole report at EatDrinkPolitics
Posted on: Wed, 19 Mar 2014 21:17:34 +0000