Behavioural profiling has gone viral across the internet,enabling - TopicsExpress

Behavioural profiling has gone viral across the internet,enabling firms to reach users with specific msgs based on their location, interests, browsing history and demographic group. Ads can now follow users from site to site_A site is not one company any more. A site is tens of hundreds of companies all knowing whr u r n wht ure looking at, The new advertising-technology (ad-tech) industry is making inroads into the business of traditional advertising agencies.

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