Behold! The Rise of the Marketing Mega-Platform! Try to mix - TopicsExpress

Behold! The Rise of the Marketing Mega-Platform! Try to mix marketing automation with marketing optimization and build it on a customer data warehouse, all managed from a single control center interface. Large service providers are jockeying to implement this concept (most likely Experian, Salesforce, Oracle and others) in the next 12-24 months. Oracle, for example, acquired BlueKai, Responsys and Eloqua for this purpose. ow.ly/x1nD3

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