#Belowzero Parent Broadens #Apparel Offering with Acquisition of - TopicsExpress

#Belowzero Parent Broadens #Apparel Offering with Acquisition of #Zimtstern #Sports and #streetwear brand Zimtstern has been sold to the #Swiss Sports-Pool AG and will be integrated into the enterprise this September. Until now, the #Sports-Pool AG has primarily produced and sold #ski and #snowboard apparel under the label Belowzero, as well as offering complete private labels concepts for retail customers. By uniting Zimtstern and Belowzero under one roof, Sports-Pool wants to “create synergies and expand our market share together,” according to new Sports-Pool CEO, Thomas Triet. Customers of the company will prospectively have access to a wider assortment of #winter sports apparel and several different collections in the ... sportmondo-sportsportal.blogspot.de/2013/10/business-news-belowzero-parent-broadens.html

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