@BeyondTheStory we cant work out why the publishing sector isnt - TopicsExpress

@BeyondTheStory we cant work out why the publishing sector isnt investing in more effective digital marketing so we all make a profit - across all formats, from print to digital. Octopus publisher Denise Bates is quoted saying: ...primarily the iBook has been a brand investment and also an experiment, to see how a property such as the Atlas, with a big following and sales potential, would work in digital form. Its primarily for these reasons, rather than expecting to make a significant profit. However we would expect to run into profit at some point......

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