Blogs, like social media channels, give #PR professionals earned media: if a blogger mentions our brand in a post, we’re gaining exposure to their community. Where this becomes especially powerful is when part of a blogger’s community is a journalist. With so many journalists using blogs to research their stories, the cherry on our communications sundae is something we’ll call this the indirect pitch: a blogger interests a journalist in your story, and you end up with more coverage via traditional press coverage. The communications ecosystem is more interconnected than ever, and engagement between content sources can amplify and carry our message. So, how do we engage those key bloggers and journalists? Check out this post to find out!
Posted on: Tue, 07 Oct 2014 19:29:19 +0000