Btw., Craiglist saved Classified-ad buyers these $5 bn (from 2000-2007 alone) New Research Looks at Craigslist’s Damaging Blow to Local Newspapers (from the Press release The researchers also identified several ripple effects across the newspaper industry. They calculated that newspapers relying heavily on classified-ad revenue (i.e., papers with classified-ad managers) saw a: - 20.7% drop in classified-ad rates - 3.3% increase in subscription prices - 4.4% decrease in circulation - 16.5% increase in differentiation from other papers - 3.1% decrease in display-ad rates - Lower likelihood of providing content online reuters/article/2013/08/13/ny-nyu-stern-school-idUSnBw135869a+100+BSW20130813 Download the paper The Impact of Craigslist on Local Newspapers (US) by Robert Seamans & Gen Zhu (34 pg., PDF) papers.ssrn/sol3/papers.cfm?abstract_id=1694622
Posted on: Wed, 14 Aug 2013 13:58:41 +0000
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