Business Breakthroughs Answer These 5 Questions about Your Business Creating a positive experience for your clients is a huge component of success for any business. So is effectively communicating your message and differentiators. Here are five questions that can help: 1. What makes me different? What you do and how you do it should stand out from the crowd. If it looks exactly the same as everyone else in your line of work, you may not be as successful as you could be. Read 5 Tips for Using Competitive Differentiators to Build Your Business Brand. 2. Do I tell people Im different? You may have the greatest system or service in the world, but if nobody knows it, your business will fail. Read 7 Tips for Getting Your Marketing Message Right. 3. How is my voice? Making sure you and your employees communicate a distinct and consistent message in person, on the phone, and over social media is critical. 4. Am I building a community? Get active on social media, make friends in your community, and figure out ways to become well-known within circles of influence that can feed clients to you. Ideas include fundraisers, charity events, civic events, and even workshops you host. 5. Am I reliable? Make sure you have thorough and tested systems in place so you dont get the kind of reputation that could kill your business. Feel free to pass these tips along to your team, clients, and colleagues. --from our good friend, Bill Straher
Posted on: Wed, 19 Mar 2014 18:16:18 +0000