Business Kinetizing Model: A Guide to Creating Relevance People will be Willing to Buy. Like I have said on the home page, Business Kinetizing model (BKM) has the potential to help businesses become market-successful - driving customer loyalty and relationship; and market dynamics for growth. Towards that end, there are archetypes that will help firms and entrepreneurs execute kinetizing initiatives. To begin with: Use Emotive Frames: The concept of framing, and of supporting metaphors and vocabulary, is a key to business growth. Get the framing right and the business will grow or thrive. Framing, it turns out, can affect how consumers perceive, talk about, develop attitudes toward, and, ultimately, buy and use an offering. Framing matters because it influences thinking, perceptions, attitudes and behavior. The same information will be processed or not processed, be distorted or not distorted, affect attitudes and behavior or not affect attitudes and behavior, depending on the frame. Framing creates relevance as well as winning Customer Loyalty and Relationship: If you look at brands in the apparel, beverage, and cosmetics categories, even the automobile space, consumer or customer loyalty and relationship were driven by such emotive frames that create relevance, defining market space. Consider the following frames as they help making those brands the thought leaders in their categories, and as well, driving growth. johniduh.yolasite/bkm.php
Posted on: Fri, 31 Jan 2014 16:44:05 +0000
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