By Maheesha Mudugamuwa recently in Thailand THAI Smile, the sister airline of national carrier Thai Airways International would begin direct flights from Bangkok to Colombo next month by further strengthening the mutual relationship between Thailand and Sri Lanka, Thai Airways International, Sri Lanka and The Maldives Country Manager Thongchai Tungkasareeruk said last Friday (19) in Bangkok. He told The Island that the flights would lead to a marked increase in the number of Sri Lankans travelling to Thailand and it would also greatly benefit Lankans wanting to travel to his country. According to Thai Airways International, the THAI Smile is a new service of them with a fleet of 11 brand new Airbus A320-200 aircraft ideally suited for fuel efficient short haul travel configured with 2 classes of service; Smile Economy Class and Smile Plus short haul business class service. Smile Economy Class consists of up to 156 seats, three seats abreast in two rows divided by a single aisle. ‘Smile Plus’ short haul business class service in the first rows of the aircraft for easy access features 16 seats on international flights and 12 seats on domestic flights. In each row the middle seat is always empty, providing more space and comfort for those traveling in Smile Plus. Tungkasareeruk also said that the flights to and from Colombo would expand THAI’s regional market, serving an increased number of Thai and international passengers requiring travel to and from Colombo as well as passengers who enjoy modern and good quality service based on THAI standards at affordable prices and to expand to serve other regional markets. "Cabin crew who are refreshingly young, vibrant and friendly will provide the same service excellence as passengers experience with THAI and the travel with THAI Smile is designed to be vibrant, fun, speedy, trendy and friendly the moment the passengers step onboard," he said. However the five words form the basis of the THAI Smile concept and service, and drew inspiration and influence from contemporary Thai culture, people, landscapes and colours. The primary colour palate of aircraft livery, cabin interiors and crew uniforms is based on THAI corporate colours. In addition to that the handwriting of the word ‘Smile’ creates a more social and approachable identity, one that has wider appeal in younger demographics, THAI Smiles target market. Exposure of light from moving cars at night in fast-paced Bangkok inspired the striped fabrics for the cabin interiors. Trend elements were applied to things that can be easily be changed over time, such as cabin accessories and crew uniforms. The name ‘THAI smile’ was chosen to reflect the legendary Thais greeting smile, along with the warm and friendly attitude of the crew and all those associated with its service. With THAI Smile passengers can enjoy many of the complimentary services provided by THAI, instant online booking, mobile and airport check-in facilities, checked baggage allowances and in-flight meals, snacks and beverages, depending on the class of service flown with a genuine smile.
Posted on: Thu, 25 Jul 2013 04:14:47 +0000
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